MISSION, TEXAS (February 28, 2025) – Mission Consolidated Independent School District (MCISD) has been recognized for excellence in school communications, earning a total of 15 awards at the Texas School Public Relations Association (TSPRA) State Star Awards for the 2023-24 school year.
The success of Mission CISD’s programs, students, and staff allows the Public Relations Department to highlight the district’s many achievements, ensuring its accomplishments are shared and celebrated.
The district received 10 Gold, 4 Silver, and 1 Bronze award for outstanding creativity and strategy across a variety of communication efforts.
Gold Awards (less than 15,000 students):
- Gold - Photo Other Subjects
- Gold - Video Marketing
- Gold - Video Promotional (2)
- Gold - Video - News/Information
- Gold - Miscellaneous Digital Media
- Gold - Published News or Feature
- Gold - E-Newsletter
- Gold - Special Event
- Gold - Annual Report
Silver Awards (less than 15,000 students):
- Silver - Marketing Campaign
- Silver - Published News or Feature
- Silver - Education Good News
- Silver - Video Promotional
Bronze Award (Less than 15,000 students):
- Bronze - Image/Identity Package
"We are deeply grateful to the Mission CISD Board of Trustees, our Superintendent, district leadership, students, and staff for their continuous support and trust in our work,” said Dimitra Trejo – director for Public Relations and Marketing at Mission CISD. “Their openness and willingness to share their journeys of excellence allow us to tell their stories in creative and meaningful ways.”
The TSPRA Star Awards recognize outstanding school communication efforts across Texas. Entries are divided into three divisions based on the number of students served: under 15,000 students, 15,000 to 40,000 students, and over 40,000 students. Independent judges evaluate and score each entry based on its own merit. Bronze, Silver, and Gold Stars are awarded based on set criteria. The highest-scoring Gold Star winners are then reviewed for Best of Category selections.
“These recognitions highlight the incredible efforts of our Public Relations team in showcasing the achievements, programs, and initiatives of Mission CISD,” said Dr. Cris Valdez, superintendent of schools for Mission CISD. “Their work is essential in strengthening the connection between our schools and the community.”
At the conference, the Mission CISD Public Relations Department had the opportunity to present to a packed audience during one of the sessions. They shared their expertise on "Setting Camera Exposure" to capture the perfect image. The session offered valuable insights into photography techniques, equipping attendees with skills to enhance their visual storytelling.
“Having the opportunity to share our knowledge amongst our peers and the feedback we had afterward was an amazing experience that was worth more than any award,” said Gerardo Sanchez, Mission CISD Multimedia Journalist.
This recognition highlights the dedication and creativity of the Mission CISD Communications Team in delivering high-quality, engaging content that informs and connects with the community. Congratulations to the team for their continued excellence in school public relations.
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